I’m delighted to announce the launch of a strategic partnership between BAI Analytics and ActFuture to support a new generation of AI-enhanced insights. I’m joining BAI Analytics as Strategic Client Partner for France. For over 20 years, ActFuture has been supporting brands and institutes through hybrid approaches combining: – quali & quanti studies – emotional...
Summer’s approaching… and we’ve decided to extend the conviviality and exchanges: Exceptionally, the evening will continue until 11pm And given the enthusiasm surrounding the event… it promises to be a great evening! Registrations are accelerating fast, and we’re delighted to see so many professionals, institutes, brands, insights experts and industry enthusiasts already gathered around this...
Thanks to Thierry Semblat, Market Research News ➤ MRNews.fr, and Georges LEWI for this exchange that puts an essential question back at the center of the game. What if this “brutal reading” was precisely what advertisers lacked today to truly pilot their brand? In a day-to-day world saturated with KPIs, many organizations ask themselves –...
Very proud that Hum-ai-n Marketing Insights – France to Worlwide has contributed to this new White Paper developed alongside Gameloft for brands, COMBO ! The Gaming Media Network and MEDIAMENTO. The aim of this study was to better understand what individuals really feel when exposed to advertising in immersive gaming environments. Thanks to Hugues Ossart...
At ActFuture, Concept Screening is a structured, progressive and iterative process that enables us to select the most promising ideas before they are developed. It combines both human expertise and the analytical power of artificial intelligence, in a continuous dialogue throughout the process. THE MAIN STAGES OF THE METHOD 1. Idea generation and collection Ideas...
Each year, the Insight250 ranking honors the professionals from around the world who contribute most actively to advancing the discipline of marketing research, insights and customer knowledge. Created in 2021 at the initiative of mTab, in partnership with Esomar, this prize list distinguishes 250 personalities from over 60 countries: researchers, institute directors, corporate Insights managers,...
Isabelle Fabry-Frémaux, founder and CEO ofActFuture, has been named Winner 2025 of the Insight250, an international award that annually honors leaders and innovators in the global research and insights industry. Beyond individual recognition, this award highlighted a collective adventure: that of an international community rethinking the way we understand the world thanks to insights and...
What a wonderful moment shared on June 26, 2025 at the Espace Hamelin in Paris! The French Summer Event – ESOMAR Connect France brought together over 130 professionals from the world of insights, for an evening rich in inspiration, exchange and future prospects. Two exceptional keynotes opened the evening: Anne-Sophie Damelincourt, President of ESOMAR Jean-Marc...
Many thanks to all of you! The FrancoFuns Luncheon, organized during the ESOMAR 2025 Congress, brought together more than 100 French-speaking professionals from all over the world – France, Canada, Belgium, Switzerland, Senegal, Morocco and beyond. This warm moment of exchange, punctuated by an interactive quiz and a great collective energy, marked a high point...
A true revolution in marketing research: the alliance between Human Intuition and Artificial Intelligence What if the real breakthrough came not fromartificial intelligence alone, but from its encounter with human intuition? This is the conviction thatActFuture defends in the latest Survey Magazine, in an exclusive feature written by Isabelle Fabry-Frémaux. AI amplifies. Humans interpret. At...
