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A true revolution in marketing research: the alliance between Human Intuition and Artificial Intelligence What if the real breakthrough came not fromartificial intelligence alone, but from its encounter with human intuition? This is the conviction thatActFuture defends in the latest Survey Magazine, in an exclusive feature written by Isabelle Fabry-Frémaux. AI amplifies. Humans interpret. At...

SAVE THE DATE – French Summer Event by ESOMAR France

Mark your calendars! The French Summer Event – ESOMAR France returns to Paris for an evening not to be missed! Espace Hamelin, Paris 16th Metro Boissière (line 6) Thursday, June 26, 2025 6:00 pm to 9:30 pm Face-to-face Evening theme: Global geopolitics: what impact for consumers and citizens? What are the challenges for our businesses?...

“WE’RE GETTING TO FORGET THE HUMAN”.

Karim Leklou’s eulogy of kindness at the César Awards made a deep impression on me. It was also the trigger for ACT Inclusive, our new approach at ActFuture – find out more in the interview with Thierry Semblat for Market Research News. Thanks to Thierry and MRNews for making this sharing possible, at a time...

NEW MISSION: French representative for Women in Research (WIRe)

It is with great pride and enthusiasm that I announce my appointment as the French representative for Women in Research (WIRe), a global organization that supports, inspires and connects research and insight professionals. Join this inclusive, global network today-it’s free! Register here: https: //lnkd.in/dkuD4HAB What is WIRe? Promoting diversity and inclusion in our industry. Supporting...

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