Our areas of expertise

Agriculture

John Deere

How do farmers approach hyper-precision agriculture via very high technology?

Food

Coca Cola

Relaunching a vintage format in the 2020s?

Ferrero

Validate the new packaging for Ferrero Rocher at Christmas and Pack?

Findus

Use and attitudes of French families regarding breaded fish and the perception of the Findus brand in general.

Givaudan

Identify the sensory dimensions of the best chicken-based culinary recipes in order to reproduce them.

Vergers Boiron

Validate new flavors with a professional target.

Nespresso

Launch of Nespresso in France: Perception of the novelty of the concept and the different flavors of coffee.

Nestlé

Validate the level of acceptance of meat created in the laboratory for animal food.

Nestlé water

Validate taste preference for new San Pellegrino varieties.

Nocciolata

Launch of the spread in France. Validation and optimization of the marketing mix.

Unilever

Validation of the perception of mayonnaise on all continents.

Automotive

Citroën

TV advertising pre-tests.

Nissan

Consumer Usage Test New website.

Skoda

Consumer Usage Test New website

Finance

Europe Assistance

FinaValidation of the ease of access to automobile services in the event of an emergency.nce

Natixis

Validation of new commercial offers

Remintly

Acceptance and validation of the new money transfer application.

Luxe

Dior

Creative work on the launch of a new range.

Shiseido

Launch of a new mascara applicator.

Sulwhassoy

Perception and optimizations before launch in France.

Distribution

Le Bon Marché

Validation of the new positioning and the new graphic charter.

Carrefour

Optimization of the loyalty points system.

Castorama

Perception of online workshops It’s Castoche.

Finance

GEG / Yeli

Personal and professional usage and attitudes regarding green energy.

Lessivier

COLGATE

Launch of a new strategic concept.

Household appliances / Electronics

Allegre & Beaba

Optimization of all childcare ranges and products before launch.

LG & Samsung

Optimization of the Dishwasher / Washing machine / Robot vacuum cleaner ranges before launch on all dimensions of the marketing mix.

Hurqsvarna

Optimization of private and professional gardening equipment.

Samsung

Validation and optimization before launching new concepts and phones.

Panasonic

Perception of a new epilator and validation of the distribution and communication strategy.

Leisure and Tourism

Arena

Optimization of the swimming offer and in-store presentation (concept store and mass distribution).

Bic

Launch of a new Bic mechanism.

Française des jeux

Validation and optimization before launching new game formulas.

Forum des Sciences de Lille

Validation and optimization of the museum trail and children's workshops.

Social networks

Facebook

Psychological and relational mechanisms between “friends”.

Textile

Variance

Validation and optimization of underwear collections before launch.

Health

Agence de la Biomédecine

Optimization of the website for organ donation.

Laboratoires internationaux

Numerous preclinical studies on specific pathologies and French hospital operations.

Transport

Hop! Air France

Validation and optimization before launch.

Autoroute du Mont Blanc

Validation of the digital communication strategy.