At ActFuture, Concept Screening is a structured, progressive and iterative process that enables us to select the most promising ideas before they are developed. It combines both human expertise and the analytical power of artificial intelligence, in a continuous dialogue throughout the process. THE MAIN STAGES OF THE METHOD 1. Idea generation and collection Ideas...
Each year, the Insight250 ranking honors the professionals from around the world who contribute most actively to advancing the discipline of marketing research, insights and customer knowledge. Created in 2021 at the initiative of mTab, in partnership with Esomar, this prize list distinguishes 250 personalities from over 60 countries: researchers, institute directors, corporate Insights managers,...
Isabelle Fabry-Frémaux, founder and CEO ofActFuture, has been named Winner 2025 of the Insight250, an international award that annually honors leaders and innovators in the global research and insights industry. Beyond individual recognition, this award highlighted a collective adventure: that of an international community rethinking the way we understand the world thanks to insights and...
What a wonderful moment shared on June 26, 2025 at the Espace Hamelin in Paris! The French Summer Event – ESOMAR Connect France brought together over 130 professionals from the world of insights, for an evening rich in inspiration, exchange and future prospects. Two exceptional keynotes opened the evening: Anne-Sophie Damelincourt, President of ESOMAR Jean-Marc...
Many thanks to all of you! The FrancoFuns Luncheon, organized during the ESOMAR 2025 Congress, brought together more than 100 French-speaking professionals from all over the world – France, Canada, Belgium, Switzerland, Senegal, Morocco and beyond. This warm moment of exchange, punctuated by an interactive quiz and a great collective energy, marked a high point...
A true revolution in marketing research: the alliance between Human Intuition and Artificial Intelligence What if the real breakthrough came not fromartificial intelligence alone, but from its encounter with human intuition? This is the conviction thatActFuture defends in the latest Survey Magazine, in an exclusive feature written by Isabelle Fabry-Frémaux. AI amplifies. Humans interpret. At...
On September 28, 2025, at the ESOMAR Congress in Prague, over 130 national representatives gathered for a moment of exchange, work and collective inspiration. Among them, over 50 representatives from all five continents took part in workshops, meetings and gatherings dedicated to international collaboration, around the major issues of ethical research, data and insights. These...
On September 25 and 26, 2025, ESOMAR took an active part in the Printemps des Études, with four major conferences dedicated to innovation, creativity and the new frontiers of marketing research. A rich program, built in partnership with the industry’s leading bodies – Syntec Conseil, Union des Marques, Adetem, CESP, IREP, AFM, and of course...
Mark your calendars! The French Summer Event – ESOMAR France returns to Paris for an evening not to be missed! Espace Hamelin, Paris 16th Metro Boissière (line 6) Thursday, June 26, 2025 6:00 pm to 9:30 pm Face-to-face Evening theme: Global geopolitics: what impact for consumers and citizens? What are the challenges for our businesses?...
Karim Leklou’s eulogy of kindness at the César Awards made a deep impression on me. It was also the trigger for ACT Inclusive, our new approach at ActFuture – find out more in the interview with Thierry Semblat for Market Research News. Thanks to Thierry and MRNews for making this sharing possible, at a time...
