What is a Persona ? A Persona is the typical profile of your ideal customer. A Persona is an archetype representing a group of people with similar behaviors, motivations and goals. Personas are used in Design1, Ergonomics, Marketing, IT, etc. to enable the designer(s) to determine what the product or service needs to do and...
What future and solutions for data protection from the world to Europe and vice versa? Will we be limited? How to anticipate? THANK YOU to Kim Smouter-Umans for her answers and Thierry Semblat of MR News for his warm welcome. READ MORE
Let yourself be inspired Our members are inspired and discover new ideas for you. Access this inspiration at your fingertips through events, articles, reports and peer networks. You can also highlight your expertise. Digital and on-site Innovative content, selected and peer-reviewed, to give you insights into big data applications, research and ideas. The information provided...
The European Society of Opinion and MarketingResearch ( ESOMAR) is an international institution dedicated to the continuous improvement of market research and decision-making. The European Society for Opinion and Marketing Research (ESOMAR) is the international institution responsible for managing and monitoring market research efforts. Since its creation in 1948, this institution has brought together a...
ActFuture has real expertise in cognitive research, both in France and abroad, in preparing clinical medical studies and international social media surveys for Facebook or Instagram. What exactly is the definition of cognitive? 1: which concerns, is or involves conscious intellectual activity (such as thinking, reasoning or memory). 2: based on or capable of being...
The European Society of Opinion and MarketingResearch ( ESOMAR) is an international institution dedicated to the continuous improvement of market research and decision-making. The European Society for Opinion and Marketing Research (ESOMAR) is the international institution responsible for managing and monitoring market research efforts. Since its creation in 1948, this institution has brought together a...
Since the “Grenelle de l’Environnement” on May 21, 2007, ecology has become an omnipresent theme, and everyone is looking for a more environmentally-friendly way of life. Today, this research touches every field. But the one we’re sure affects everyone is, of course, laundry! Unfortunately, there’s no such thing as clean laundry that stays clean… The...
We’ve all had these experiences on the web: you’re looking for a product that you can’t find or that is no longer available, you have to identify yourself, you have to retype your address, payment fails… But what about YOUR site? How many of your customers experience these irritants? By 2022, basket abandonment will account...
Making an impact by having one leg in the real world and one leg in the digital world. Thanks to #ActFuture graphic designer ililigraphic for this great achievement. #digital #communication
