And what if the ability to change was THE key, the variable most likely to make the difference between the winners and losers of the “post-Covid-19” world, but also the most essential for customer knowledge professionals, advertisers, agencies and institutes alike? This is one of the convictions expressed by Isabelle Fabry (founder of ActFuture and co-representative of Esomar France), to which is added the cardinal importance of the notion of responsibility, which must also be shared.
https://www.mrnews.fr/2020/07/02/cette-crise-interroge-notre-aptitude-au-changement/