Today we’re delighted to announce the launch of our latest resource designed to guide you through the ever-changing landscape of AI-based services for marketing research and insights.
Discover the brand-new ESOMAR guide “20 Questions to Help Buyers of AI-Based Services for Marketing Research and Insights” – a comprehensive tool designed specifically for marketing researchers, data analysts and decision-makers looking to commission AI-based services.
DOWNLOAD THE CHECKLIST https://lnkd.in/dRKMhffK
This checklist addresses the use of AI in research activities, covering commercial research offerings, bespoke services, research product development, participant interaction methods, research operations, post analysis and proprietary syndicated datasets.
The questions are divided into five sections:
1- Company profile to understand the references of the supplier organization.
2- Explanatory, fit-for-purpose AI capability/service questions to help buyers assess AI services from a practical perspective and determine whether the capability matches their business objective.
3- A section on trust, ethics and transparency of the AI service to clarify whether the buyer and supplier are aligned on ethical principles as well as issues such as potential bias, data security and resilience.
4- Questions about human supervision of the AI system to help buyers understand how human intervention has been integrated into the development and operation of the AI service.
5- A section on data governance protocols to help buyers understand whether the supplier is sufficiently aware of the legal frameworks governing AI-based activities.
We invite you to explore the Checklist and take advantage of it in your journey towards responsible, ethical and transparent use of AI in research.
Companies are invited to publish their own answers to the questions to provide and promote transparency about their services. For more information, please contact professional.standards@esomar.org.
Download for free THE #ESOMAR GUIDE: 20 KEY QUESTIONS TO BUY AI IN MARKET RESEARCH