𝗖’𝗲𝘀𝘁 𝗱𝗲𝘃𝗲𝗻𝘂 𝘁𝗼𝘂𝘁 𝘂𝗻 𝗮𝗿𝘁 𝗱𝗲 𝗽𝘂𝗯𝗹𝗶𝗲𝗿 𝘀𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻… Here’s the infographic summary of the state of LinkedIn’s algorithm + my learnings below!
These figures come from © Richard van der Blom, trainer for Just Connecting – LinkedIn & Social Selling Training HUB, who has just published a report that offers a snapshot of the LinkedIn algorithm in 2022.
A rich report in which I will share with you the main findings:
📊 Surveys are no longer the king of formats, and so much the better… From now on, the visibility of formats is more homogeneous, with PDF Documents (or carousels) in first place.
LinkedIn doesn’t favor Articles & Newsletters, which is a shame for these written formats.
📈 Analysis of the relevance of your publications through 3 phases: 90 minutes after publication, then 8H and then based on the two previous phases.
👍 Confirmation of the difference in commitment weights.
I recommend the following formula: Like < See More < Share < Comment.
Publishing optimally on LinkedIn has become very technical, but with common sense, there are a few rules to know:
➡️ Don’t tag more than 15 people, especially if they don’t interact.
➡️ Opt for emojis to facilitate readability, up to 10 emojis
➡️ Post selfies to achieve 3x more engagement
Recommended hashtags are between 2 and 6, for Richard it’s between 3 and 5, depending on how you read the report.
➡️ Don’t edit your posts within the first 10 minutes to avoid penalties
➡️ Engaging with others increases reach by 20% after your post
Thank you @Jonathan Chan
https://www.linkedin.com/feed/update/urn:li:activity:7000181607785484288/