Hypnosis in Marketing Research: A Unique Tool for Decoding Deep Motivations
Hypnosis in marketing? Yes, it’s possible! Thanks to the Altered State of Consciousness (ASC), a natural state in which the unconscious takes over, we can access consumers’ true motivations and reactions. It’s in this state that they let go of filters and taboos, allowing them to explore the emotional and cognitive levers of their choices.
Why use hypnosis in marketing research?
Accessing Deep Insights: Hypnosis helps reveal the emotional and unconscious triggers that influence purchasing. Exploring the Heart of the Unconscious: It helps to understand what captures (or doesn’t capture) consumers’ attention.
An asset in Qualitative Studies
Hypnosis can be used alone or in conjunction with other qualitative methods to obtain precise answers to complex problems.
With Isabelle Fabry, CEO of ActFuture and NLP Master Practitioner, you’ll benefit from certified expertise in conducting these sessions in a caring and respectful way.