The European Society of Opinion and MarketingResearch ( ESOMAR) is an international institution dedicated to the continuous improvement of market research and decision-making. The European Society for Opinion and Marketing Research (ESOMAR) is the international institution responsible for managing and monitoring market research efforts. Since its creation in 1948, this institution has brought together a...
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Since the “Grenelle de l’Environnement” on May 21, 2007, ecology has become an omnipresent theme, and everyone is looking for a more environmentally-friendly way of life. Today, this research touches every field. But the one we’re sure affects everyone is, of course, laundry! Unfortunately, there’s no such thing as clean laundry that stays clean… The...
We’ve all had these experiences on the web: you’re looking for a product that you can’t find or that is no longer available, you have to identify yourself, you have to retype your address, payment fails… But what about YOUR site? How many of your customers experience these irritants? By 2022, basket abandonment will account...
Making an impact by having one leg in the real world and one leg in the digital world. Thanks to #ActFuture graphic designer ililigraphic for this great achievement. #digital #communication
With just a few days to go before voting closes (October 25 🍀 ), we invite you to discover the interviews (in French) of the two candidates vying for the Presidency of ESOMAR Monde: Nikki Lavoie and Alain Mizrahi.introduce us to their backgrounds, personalities and priorities for the world’s largest market research organization:https://lnkd.in/dZs7MCBY 🙏Many thanks...
Imagine walking into a store, hesitating between several items that have caught your eye. One is made locally, with respect for the environment. Another is high-tech, promising to revolutionize your daily life. The third offers unrivalled security for your personal data. How do you make your choice? In the complex and dynamic European consumer landscape...
The ActFuture team ActFuture team wishes you a year full of serendipity ! Embracing the future keep an open mind open identify opportunities as they present themselves appointment turn them into SUCCESS . This will be our state of MIND , d’ BE and MAKE to support you in 2023. Let’s make an appointment and...
Whether they work for advertisers or institutes, market research and insights professionals are widely convinced that they have a fascinating job. But, as they themselves say, they do not excel in the art of highlighting their expertise and what it brings to companies… Is it “simply” because of a communication deficit? Or should the reflection...
Welcome to our discussion on the current marketing challenges facing companies are confronted with. The world of marketing is rapidly evolving and the companies must adapt to new consumer behaviors, technological innovations and increasing competition. Today, we explore the major marketing issues that have a significant impact on the the success and growth of companies....
Welcome to our discussion on the current marketing challenges facing businesses. The world of marketing is rapidly changing and businesses must adapt to new consumer behaviors, technological innovations and increasing competition. Today, we’ll explore the big marketing questions that have a significant impact on business success and growth. We will discuss topics such as adapting...