Very proud that Hum-ai-n Marketing Insights – France to Worlwide has contributed to this new White Paper developed alongside Gameloft for brands, COMBO ! The Gaming Media Network and MEDIAMENTO.
The aim of this study was to better understand what individuals really feel when exposed to advertising in immersive gaming environments. Thanks to Hugues Ossart for this wonderful adventure.
To explore this dimension, we combined:
biometric analysis of emotions
facial and emotional reactions
in-depth analysis of engagement mechanisms generated by gaming experiences
This approach goes far beyond traditional visibility or recall metrics.
One key lesson clearly emerged:
gaming environments generate particularly strong emotional engagement – more active, more immersive and more impactful for brands.
Gaming is no longer a niche medium.
It’s becoming strategic emotional territory for brands looking to create deeper, more meaningful connections with their audiences.
ActFuture is proud to have contributed its expertise in emotion measurement to this exciting project
White Paper: Attention & Emotion in Play