The European Society of Opinion and MarketingResearch ( ESOMAR) is an international institution dedicated to the continuous improvement of market research and decision-making.
The European Society for Opinion and Marketing Research (ESOMAR) is the international institution responsible for managing and monitoring market research efforts.
Since its creation in 1948, this institution has brought together a large number of marketing and market research professionals from all over the world.
In this sense, over a hundred countries contribute both research technicians and marketing users. For this reason, it is defined as a private initiative.
As a result, their decisions or strategies are not legally or officially binding. However, its structures are able to exert social and economic influence thanks to its large number of members.
ESOMAR’s origins
Its birth, at the end of the 40s in Europe, began with the publication of guides and manuals related to research practice and methodology.
This activity culminated in 1977 with the publication of the ICC / ESOMAR Code, in collaboration with the International Chamber of Commerce (ICC).
This code is nothing more than the summary and concentration of ESOMAR’s postulates. In essence, it brings together and marks out different directions for research practice.
It sets ethical limits and guidelines to be followed when developing market research and opinion-forming activities.
ESOMAR objectives
In its half-century of history, this organization has pursued the consolidation of market research and analysis. At the same time, it has enabled the scientific and professional advancement of this sector worldwide.
Since its creation, ESOMAR’s work has focused on the defense, dissemination and legislative protection of the practice of social and market research.
This means that areas such as marketing are closely linked to this institution at both global and regional level.
ESOMAR basic functions
ESOMAR’s professional members cover a wide range of market activities:
- Dissemination of research methodologies and techniques.
- Sector analysis and establishment of its corresponding practice.
- Support and advice to members through a regional presence.
- Creating and attracting new types of audiences and potential markets.
- Relations with the main industrial, commercial and marketing powers, both public and private.
- Calendar of international events, workshops and seminars.
It is through all these fields of action that Esomar helps customers and institutes to develop their activities and achieve their objectives. It’s easy to become a member and help your business grow. Don’t hesitate to contact us.