In marketing, visual semiotics is particularly valuable for the creation and analysis of logos, packaging and advertising creations.
In particular, it makes it possible to research how certain signs can help to more effectively convey an advertising message intended for the consumer. “The semeiotic effect, and not the physical effect, is the dynamic interpreter. The sign can produce dynamic interpretants which are feelings, emotions or moods.
We can classify a sign according to these affective interpretants by sympathetic signs, ”writes David Savan. Because the semiology dear to the linguist Ferdinand de Saussure is often considered as a general science of sign systems, the term “semiotics” is sometimes used as a synonym, or even “semiotics” in respect of the Greek spelling dear to Charles. Peirce. Certain purists sometimes put forward the differences between semiology and semiotics.