Hypnosis consists of putting people in a Modified State of Consciousness (CME: between waking and sleeping). It is the same natural state that each individual is in every 90 minutes.
Or, after an hour when driving on the highway. This is the moment when the conscious is silent and the unconscious takes over. It is to this unconscious that one brings therapeutic care, and the patient hears the whole conversation of the therapist.
We heal ailments with words. And, within this framework, the hypnotherapist is an accompanist who helps to find solutions by various very precise and sophisticated techniques developed by Milton Hyland Erickson or by NLP.
What is hypnosis used for in marketing or qualitative research?
Hypnosis frees the interviewee from taboos and clutter, and in marketing research allows us to get to the heart of the information we’re interested in: the real drivers and levers of consumer reactions.
Hypnosis is also used to travel into the consumer’s subconscious, which may or may not trigger interest and therefore purchase.
Hypnosis is a tool for absolute use, either on its own or as part of a qualitative study using other techniques. The idea is to provide the most precise response to a problem.
Isabelle Fabry, CEO of ActFuture, is a master practitioner and coach in NLP, so she has all the official and recognized skills needed to conduct a hypnosis session with complete benevolence and respect for individuals.