design-thinking

Design Thinking: the innovation boost that changes everything! Design Thinking is the ultimate recipe for creating products and services that really excite consumers. Rather than seeing design as a mere embellishment, we use it as a strategic lever, at the heart of our thinking. Simply put, it’s about putting the consumer at the heart of every decision, thinking about their experience, needs and expectations.

Three key phases

Understanding the problem: We start off in survey mode to get a good grasp of end-users’ expectations, with observation and analysis. Collective Ideation: Funnel brainstorming! We start with a flood of ideas and keep only the best. This is where the magic happens. Prototyping and Testing: Time for the first trials. A prototype is launched, tested and fine-tuned, until the final solution is found that really meets your needs.

In other words, it is the application of the philosophy and methodology of the universe of designers to outside domains. It implies not to consider design as a secondary aspect but rather as a strategic aspect of the company. It is introduced at all levels of the structure and influences every decision, every process.

Key qualities

Empathy: Understanding users is the basis. Knowing how they feel and why, to create an experience that truly satisfies them. Simplicity: A good product is simple to use. We abandon overly complex concepts in favor of efficiency. Open-mindedness: Out with the design clichés! Here, design is everywhere, even in digital. And it shows: the web giants have understood this.

Investment & Potential

Adopting Design Thinking is a winning bet that requires an investment in time and resources. But it’s also a real game-changer for innovating, outperforming the competition and conquering the market. In short, Design Thinking is the secret weapon for successful products.