Our areas of expertise
Agriculture
John Deere
How do farmers approach hyper-precision agriculture via very high technology?
Food
Coca Cola
Relaunching a vintage format in the 2020s?
Ferrero
Validate the new packaging for Ferrero Rocher at Christmas and Pack?
Findus
Use and attitudes of French families regarding breaded fish and the perception of the Findus brand in general.
Givaudan
Identify the sensory dimensions of the best chicken-based culinary recipes in order to reproduce them.
Vergers Boiron
Validate new flavors with a professional target.
Nespresso
Launch of Nespresso in France: Perception of the novelty of the concept and the different flavors of coffee.
Nestlé
Validate the level of acceptance of meat created in the laboratory for animal food.
Nestlé water
Validate taste preference for new San Pellegrino varieties.
Nocciolata
Launch of the spread in France. Validation and optimization of the marketing mix.
Unilever
Validation of the perception of mayonnaise on all continents.
Automotive
Citroën
TV advertising pre-tests.
Nissan
Consumer Usage Test New website.
Skoda
Consumer Usage Test New website
Finance
Europe Assistance
FinaValidation of the ease of access to automobile services in the event of an emergency.nce
Natixis
Validation of new commercial offers
Remintly
Acceptance and validation of the new money transfer application.
Luxe
Dior
Creative work on the launch of a new range.
Shiseido
Launch of a new mascara applicator.
Sulwhassoy
Perception and optimizations before launch in France.
Distribution
Le Bon Marché
Validation of the new positioning and the new graphic charter.
Carrefour
Optimization of the loyalty points system.
Castorama
Perception of online workshops It’s Castoche.
Finance
GEG / Yeli
Personal and professional usage and attitudes regarding green energy.
Lessivier
COLGATE
Launch of a new strategic concept.
Household appliances / Electronics
Allegre & Beaba
Optimization of all childcare ranges and products before launch.
LG & Samsung
Optimization of the Dishwasher / Washing machine / Robot vacuum cleaner ranges before launch on all dimensions of the marketing mix.
Hurqsvarna
Optimization of private and professional gardening equipment.
Samsung
Validation and optimization before launching new concepts and phones.
Panasonic
Perception of a new epilator and validation of the distribution and communication strategy.
Leisure and Tourism
Arena
Optimization of the swimming offer and in-store presentation (concept store and mass distribution).
Bic
Launch of a new Bic mechanism.
Française des jeux
Validation and optimization before launching new game formulas.
Forum des Sciences de Lille
Validation and optimization of the museum trail and children's workshops.
Social networks
Psychological and relational mechanisms between “friends”.
Textile
Variance
Validation and optimization of underwear collections before launch.
Health
Agence de la Biomédecine
Optimization of the website for organ donation.
Laboratoires internationaux
Numerous preclinical studies on specific pathologies and French hospital operations.
Transport
Hop! Air France
Validation and optimization before launch.
Autoroute du Mont Blanc
Validation of the digital communication strategy.