Hypnosis

Hypnosis in Marketing Research: A Unique Tool for Decoding Deep Motivations

Hypnosis in marketing? Yes, it’s possible! Thanks to the Altered State of Consciousness (ASC), a natural state in which the unconscious takes over, we can access consumers’ true motivations and reactions. It’s in this state that they set aside filters and taboos, allowing us to explore the emotional and cognitive levers behind their choices.

What is hypnosis used for in marketing or qualitative research?

• Hypnosis is used to free the interviewee from taboos, from everything that clutters him or her up. In marketing research, this allows us to get to the heart of the information we’re interested in: the real people.

  Why use hypnosis in marketing research?

  Accessing Deep Insights: Hypnosis helps reveal the emotional and unconscious triggers that influence purchasing. Exploring the Heart of the Unconscious: It helps to understand what captures (or doesn’t capture) consumers’ attention.

  An asset in Qualitative Studies

  Hypnosis can be used alone or in conjunction with other qualitative methods to obtain precise answers to complex problems.

  With Isabelle Fabry, CEO of ActFuture and NLP Master Practitioner, you’ll benefit from certified expertise in conducting these sessions in a caring and respectful way.