When human intelligence meets AI, consumer insights undergo a paradigm shift. And business performance becomes a given.

With ActFuture × BAI Analytics, this ambition becomes a reality.

We combine human intelligence—both marketing and strategic—with the power of an AI-native 360° Consumer Intelligence platform.

A new ability to connect knowledge, understand market shifts, and learn faster than the world around us—in real time and continuously.

From one-time knowledge to ongoing strategic intelligence. From insight to business impact.

Two areas of expertise. 360° insight.

ActFuture brings its expertise in marketing and market research, qualitative and quantitative approaches, neuroscience, semiotics, and behavioral science. This expertise allows us to look beyond the numbers and rhetoric to understand the motivations, emotions, and mechanisms that drive decision-making.

BAI Analytics amplifies this capability through AI-native technology that connects and analyzes internal data—studies, surveys, verbatim comments, customer feedback, CRM, and KPIs—as well as external signals—social media, reviews, news, the web, conversations, and responses from AI assistants.

Intelligence that is integrated, draws on multiple sources, and is traceable back to the underlying data.

Living knowledge. In real time and continuously.

The value of knowledge no longer depends solely on its depth, but also on its ability to evolve with the markets.

With BAI Analytics, data is connected, insights are updated, and emerging trends become visible. Companies can track changing expectations, understand competitive dynamics, and identify opportunities and risks earlier.

Consumer intelligence is no longer limited to a snapshot. It has become an ongoing ability to observe, understand, and anticipate.

Insights should no longer become outdated between studies.

From Consumer Intelligence to Business Performance.

An insight creates value only when it informs a decision and leads to action.

ActFuture × BAI Analytics links consumer insights to companies’ strategic, operational, and financial challenges.

Well-sourced analyses, identification of root causes, alerts, and targeted recommendations enable teams to prioritize their actions, optimize their investments, and track their contribution to business KPIs.

Customer loyalty, customer experience, innovation, business development, brand performance: each function has insights tailored to its value-creation drivers.

From the customer’s voice to business value. From decisions to measurable results.

Technological innovation. Human judgment.

The power of AI opens up unprecedented possibilities. But it does not replace the need for method, judgment, or strategic vision.

ActFuture remains true to the principles that define its high standards: analytical rigor, methodological creativity, an understanding of human behavior, collaborative work with clients, and tailored support.

BAI Analytics combines enhanced analytical capabilities, significant technological agility, and continuously updated knowledge, all while adhering to security, confidentiality, and data protection requirements.

The more artificial intelligence advances, the more human judgment becomes strategic.

From France to the World. Intelligence Without Borders.

Founded and led by Isabelle Fabry, who is also a co-representative of ESOMAR France, ActFuture combines its international network of experts with the global capabilities of BAI Analytics.

180 languages covered. Multi-country and multicultural analyses. A global perspective, informed by local realities.

A new framework for understanding consumers, comparing markets, and supporting growth decisions around the world.

ACTFUTURE × BAI ANALYTICS | HUM-AI-N MARKETING INSIGHTS

From 360° Data to 360° Consumer Intelligence.

Human intelligence, driving decision-making and business value.