Our vision: your success, our mission

At ActFuture, we believe that every enlightened strategy begins with a deep understanding
of emotions, perceptions, and choices.
As Marketing Insights experts inspired and guided by humans, and enriched by artificial
intelligence, we reveal what truly drives behaviour to help brands grow with meaning and sustainability.

As genuine thought partners, we co-build every project with our clients: each step of the
research process is designed, discussed, and validated together to ensure relevance,
accuracy, and validity at every stage.
Our qualitative and hybrid approaches, combining sensitive exploration and quantitative measurement that fully validate the results, turn human signals into powerful, reliable, and actionable insights, in France and worldwide.

Innovation at the heart of our approach

Every method is tailor-made to reflect each brand’s uniqueness and strategic challenges.
We combine sensory analysis, neuroscience — both in-person and online —, semiotics, and
iterative creative processes, together with emotional measurement (eye-tracking, heart rate, facial coding, voice analysis…) to connect perception, emotion, and decision-making.
Driven and mastered by humans, enhanced by artificial intelligence, our analyses
gain depth and reliability, revealing what people feel before they can express it — under
the informed guidance of our expertise.

A solid international network

A strong international network

Our commitment to your winning strategy:

Our commitments to your success
– Relevance and clarity: delivering precise and meaningful insights to guide your decisions.
– Listening and co-creation: every study is designed with you, through a truly collaborative
partnership.
– Reliability and rigour: respecting deadlines, budgets, and the highest quality standards.
– Action and impact: results that are immediately usable and make a difference.
– Human proximity: a sincere, engaged, and always-accessible collaboration.

From emotion to decision, we reveal what truly matters and enlighten the future.