{"id":8393,"date":"2026-06-05T08:39:17","date_gmt":"2026-06-05T08:39:17","guid":{"rendered":"https:\/\/actfuture.com\/8393\/attention-emotion-and-business-impact-gaming-redefines-advertising-effectiveness\/market-research-en\/isabelle\/"},"modified":"2026-06-05T08:39:17","modified_gmt":"2026-06-05T08:39:17","slug":"attention-emotion-and-business-impact-gaming-redefines-advertising-effectiveness","status":"publish","type":"post","link":"https:\/\/actfuture.com\/en\/8393\/attention-emotion-and-business-impact-gaming-redefines-advertising-effectiveness\/market-research-en\/isabelle\/","title":{"rendered":"Attention, emotion and business impact: gaming redefines advertising effectiveness."},"content":{"rendered":"<p>Very proud that <a href=\"https:\/\/www.linkedin.com\/company\/actfuture-marketing\/\" target=\"_blank\" rel=\"noopener\">Hum-ai-n Marketing Insights &#8211; France to Worlwide<\/a> has contributed to this new White Paper developed alongside Gameloft for brands, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23combo&#038;origin=HASH_TAG_FROM_FEED\" target=\"_blank\" rel=\"noopener\">COMBO <\/a>! The Gaming Media Network and <a href=\"https:\/\/www.linkedin.com\/company\/mediamento\/\" target=\"_blank\" rel=\"noopener\">MEDIAMENTO<\/a>.<\/p>\n<p>The aim of this study was to better understand what individuals really feel when exposed to advertising in immersive gaming environments. Thanks to <a href=\"https:\/\/www.linkedin.com\/in\/hugues-ossart-0379883\/\" target=\"_blank\" rel=\"noopener\">Hugues Ossart<\/a> for this wonderful adventure. <\/p>\n<p>To explore this dimension, we combined:<br \/>\nbiometric analysis of emotions<br \/>\nfacial and emotional reactions<br \/>\nin-depth analysis of engagement mechanisms generated by gaming experiences<\/p>\n<p>This approach goes far beyond traditional visibility or recall metrics.<\/p>\n<p>One key lesson clearly emerged:<br \/>\ngaming environments generate particularly strong emotional engagement &#8211; more active, more immersive and more impactful for brands.<\/p>\n<p>Gaming is no longer a niche medium.<br \/>\nIt&#8217;s becoming strategic emotional territory for brands looking to create deeper, more meaningful connections with their audiences.<\/p>\n<p>ActFuture is proud to have contributed its expertise in emotion measurement to this exciting project<br \/>\nWhite Paper: Attention &#038; Emotion in Play<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Very proud that Hum-ai-n Marketing Insights &#8211; France to Worlwide has contributed to this new White Paper developed alongside Gameloft for brands, COMBO ! The Gaming Media Network and MEDIAMENTO. The aim of this study was to better understand what individuals really feel when exposed to advertising in immersive gaming environments. Thanks to Hugues Ossart&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-8393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-en"],"_links":{"self":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/8393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/comments?post=8393"}],"version-history":[{"count":0,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/8393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media\/8389"}],"wp:attachment":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media?parent=8393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/categories?post=8393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/tags?post=8393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}