{"id":8247,"date":"2025-10-27T12:23:39","date_gmt":"2025-10-27T12:23:39","guid":{"rendered":"https:\/\/actfuture.com\/8247\/website-version-news-publications\/market-research-en\/isabelle\/"},"modified":"2025-10-27T12:23:39","modified_gmt":"2025-10-27T12:23:39","slug":"website-version-news-publications","status":"publish","type":"post","link":"https:\/\/actfuture.com\/en\/8247\/website-version-news-publications\/market-research-en\/isabelle\/","title":{"rendered":"Website version (News \/ Publications)"},"content":{"rendered":"<p><strong>A true revolution in marketing research: the alliance between Human Intuition and Artificial Intelligence<\/strong><\/p>\n<p>What if the real breakthrough came not from<strong>artificial intelligence alone<\/strong>, but from <strong>its encounter with human intuition<\/strong>?<br \/>\nThis is the conviction that<strong>ActFuture<\/strong> defends in the latest <strong>Survey Magazine<\/strong>, in an exclusive feature written by <strong>Isabelle Fabry-Fr\u00e9maux<\/strong>.<\/p>\n<p><strong>AI amplifies. Humans interpret. <\/strong><br \/>\nAt the crossroads of the two, a <strong>silent revolution<\/strong> is taking place, one that is transforming the way we listen, analyze and anticipate behavior.<\/p>\n<p>This unprecedented approach heralds a new era in marketing research:<\/p>\n<ul>\n<li>it<strong>identifies weak signals<\/strong> before anyone else,<\/li>\n<li><strong>transform uncertainty into strategic vision<\/strong>,<\/li>\n<li>and <strong>put human intuition back<\/strong> at the heart of technological performance.<\/li>\n<\/ul>\n<p>Neither a cult of technology, nor nostalgia for a &#8220;before AI&#8221;: a <strong>new approach, lucid and forward-looking<\/strong>, that brings together <strong>data and meaning<\/strong>, <strong>intelligence and emotion<\/strong>.<\/p>\n<p><strong>Read more in Survey Magazine &#8211; 4th Quarter 2025<\/strong><br \/>\nAn article by Isabelle Fabry-Fr\u00e9maux that sheds light on this methodological revolution: how the alliance between <strong>human intuition and artificial intelligence<\/strong> is redrawing the boundaries of customer understanding and paving the way for more powerful, more human and more accurate insights.<\/p>\n<p>In a nutshell: <strong>Anticipating the future by combining people, emotion and artificial intelligence<\/strong><\/p>\n<p>In her article published in <em>Survey Magazine<\/em>, <strong>Isabelle Fabry<\/strong>, founder of<strong>ActFuture<\/strong>, reveals how the synergy between <strong>human intuition<\/strong>, <strong>emotional analysis<\/strong> and <strong>artificial intelligence<\/strong> opens up a new way of understanding and anticipating consumer behavior.<\/p>\n<p>Inspired by Bergson&#8217;s thought that <em>&#8220;forecasting consists in projecting into the future what we have perceived in the past&#8221;<\/em>, she shows that <strong>human emotions<\/strong>, rooted in lived experience, are the key to detecting <strong>weak signals and<\/strong>nurturing <strong>truly human innovation<\/strong>.<\/p>\n<p><strong>At ActFuture<\/strong>, we believe that data alone is not enough.<br \/>\nIt&#8217;s in the encounter between <strong>felt emotion<\/strong>, <strong>the intelligence of verbatims<\/strong> and <strong>the power of AI<\/strong> that the deepest insights and the most accurate decisions are born.<\/p>\n<p>Our unique approach enables :<\/p>\n<ul>\n<li><strong>identify weak signals<\/strong> heralding tomorrow&#8217;s trends,<\/li>\n<li><strong>analyze emotions<\/strong> in consumer discourse and behavior,<\/li>\n<li><strong>validate insights<\/strong> through qualitative\/quantitative complementarity,<\/li>\n<li><strong>reduce strategic risks<\/strong> while maximizing the relevance of innovations,<\/li>\n<li>and <strong>project brands into the future<\/strong> with confidence and agility.<\/li>\n<\/ul>\n<p><strong>ActFuture<\/strong> is where <strong>human intuition<\/strong> meets <strong>technological performance<\/strong>: an emotional, analytical and forward-looking approach that helps brands turn <strong>uncertainty into opportunity<\/strong>.<\/p>\n<p><strong>#MarketResearch #Insights #ArtificialIntelligence #Emotion #CustomerListening #Innovation #DataDriven #Trends #ActFuture #MarketingStrategy #IAetHuman #Prediction #WeakSignals #ConsumerInsights #CustomerExperience<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A true revolution in marketing research: the alliance between Human Intuition and Artificial Intelligence What if the real breakthrough came not fromartificial intelligence alone, but from its encounter with human intuition? This is the conviction thatActFuture defends in the latest Survey Magazine, in an exclusive feature written by Isabelle Fabry-Fr\u00e9maux. AI amplifies. Humans interpret. At&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-8247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-en"],"_links":{"self":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/8247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/comments?post=8247"}],"version-history":[{"count":0,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/8247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media\/8245"}],"wp:attachment":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media?parent=8247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/categories?post=8247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/tags?post=8247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}