{"id":8221,"date":"2025-10-27T08:49:38","date_gmt":"2025-10-27T08:49:38","guid":{"rendered":"https:\/\/actfuture.com\/8221\/esomar-at-printemps-des-etudes-2025-4-conferences-on-the-future-of-insights\/market-research-en\/isabelle\/"},"modified":"2025-10-27T08:49:38","modified_gmt":"2025-10-27T08:49:38","slug":"esomar-at-printemps-des-etudes-2025-4-conferences-on-the-future-of-insights","status":"publish","type":"post","link":"https:\/\/actfuture.com\/en\/8221\/esomar-at-printemps-des-etudes-2025-4-conferences-on-the-future-of-insights\/market-research-en\/isabelle\/","title":{"rendered":"ESOMAR at Printemps des \u00c9tudes 2025 – 4 conferences on the future of insights"},"content":{"rendered":"

On September 25 and 26, 2025<\/strong>, ESOMAR took an active part in the Printemps des \u00c9tudes<\/strong>, with four major conferences<\/strong> dedicated to innovation, creativity and the new frontiers of marketing research.<\/p>\n

A rich program, built in partnership with the industry’s leading bodies – Syntec Conseil, Union des Marques, Adetem, CESP, IREP, AFM<\/strong>, and of course ESOMAR<\/strong> – to bring together experts, brands and researchers to discuss the sector’s transformations.<\/p>\n

 <\/p>\n

Conference #1 – AI & Synthetic data: what are the new rules?<\/strong><\/p>\n

September 25, 2025 – 4 to 5 p.m.<\/em>
\nIntroduction:<\/strong> Anne-Sophie Damelincourt
\nModerated by :<\/strong> Isabelle Fabry-Fr\u00e9maux (ActFuture, ESOMAR France) & Philippe Guilbert (ESOMAR Professional Standards Committee)
\nPreview of the ICC\/ESOMAR 2025 International Code<\/strong>, laying new ethical foundations for research in the age of AI and synthetic data.<\/p>\n

 <\/p>\n

Conference #2 – Celebrating the year’s market researchers!<\/strong><\/p>\n

September 25, 2025 – 5:30pm<\/em>
\nA high point for the profession with the 1\u02b3\u1d49 edition of the Grand Prix \u00c9tudes by Syntec Conseil<\/strong>, followed by the French final of the international Research Got Talent competition<\/strong> (brought to you by ESOMAR).
\nInnovation, inspiration and talent recognition were at the heart of this event.<\/p>\n

 <\/p>\n

Conference n\u00b03 – How to capture the attention of Gen Z?<\/strong><\/p>\n

September 26, 2025 – 11am to 12:30pm<\/em>
\nA fascinating round table discussion moderated by Val\u00e9rie Morrisson<\/strong> (CESP), Jean-Emmanuel C. de la Saussay<\/strong> (Storymind), Pascale Ezan<\/strong> (Universit\u00e9 Le Havre), Nathalie Tafani d’Isanto<\/strong> (La Poste) and C\u00e9cile Chambaudrie<\/strong>.
\nUnderstanding and engaging Generation Z, the key to marketing the future.<\/p>\n

 <\/p>\n

Conference #4 – Synthetic personae: your virtual quali\/quanti panellists<\/strong><\/p>\n

September 26, 2025 – 12pm to 1pm – Room 352 A (Benchmark Expertise Workshop)<\/em>
\nWith Philippe Guilbert<\/strong>, Hakan Yurdakul<\/strong> (BoltChatAI), Niels Schillewaert<\/strong> (Conveo) and Jean-Yves Laffon<\/strong> (Appinio).
\nAn exploration of the new frontiers between artificial intelligence and market research<\/strong>, where virtual personae redefine qualitative and quantitative methods.<\/p>\n

 <\/p>\n

Many thanks to all the speakers and partners<\/strong> for their commitment and inspiration.
\nThese two days have illustrated the vitality of French-speaking research and the shared ambition to build the future of insights with rigor, creativity and humanity.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

On September 25 and 26, 2025, ESOMAR took an active part in the Printemps des \u00c9tudes, with four major conferences dedicated to innovation, creativity and the new frontiers of marketing research. A rich program, built in partnership with the industry’s leading bodies – Syntec Conseil, Union des Marques, Adetem, CESP, IREP, AFM, and of course…<\/p>\n","protected":false},"author":4,"featured_media":8219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-8221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-en"],"_links":{"self":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/8221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/comments?post=8221"}],"version-history":[{"count":0,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/8221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media\/8219"}],"wp:attachment":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media?parent=8221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/categories?post=8221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/tags?post=8221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}