\ud835\uddd6’\ud835\uddf2\ud835\ude00\ud835\ude01 \ud835\uddf1\ud835\uddf2\ud835\ude03\ud835\uddf2\ud835\uddfb\ud835\ude02 \ud835\ude01\ud835\uddfc\ud835\ude02\ud835\ude01 \ud835\ude02\ud835\uddfb \ud835\uddee\ud835\uddff\ud835\ude01 \ud835\uddf1\ud835\uddf2 \ud835\uddfd\ud835\ude02\ud835\uddef\ud835\uddf9\ud835\uddf6\ud835\uddf2\ud835\uddff \ud835\ude00\ud835\ude02\ud835\uddff \ud835\udddf\ud835\uddf6\ud835\uddfb\ud835\uddf8\ud835\uddf2\ud835\uddf1\ud835\udddc\ud835\uddfb… Here’s the infographic summary of the state of LinkedIn’s algorithm + my learnings below!<\/p>\n
These figures come from \u00a9 Richard van der Blom<\/a>, trainer for Just Connecting – LinkedIn & Social Selling Training HUB<\/a>, who has just published a report that offers a snapshot of the LinkedIn algorithm in 2022.<\/p>\n A rich report in which I will share with you the main findings:<\/p>\n \ud83d\udcca Surveys are no longer the king of formats, and so much the better… From now on, the visibility of formats is more homogeneous, with PDF Documents (or carousels) in first place. \ud83d\udcc8 Analysis of the relevance of your publications through 3 phases: 90 minutes after publication, then 8H and then based on the two previous phases.<\/p>\n \ud83d\udc4d Confirmation of the difference in commitment weights. Publishing optimally on LinkedIn has become very technical, but with common sense, there are a few rules to know:<\/p>\n \u27a1\ufe0f Don’t tag more than 15 people, especially if they don’t interact. Thank you @Jonathan Chan<\/p>\n
\nLinkedIn doesn’t favor Articles & Newsletters, which is a shame for these written formats.<\/p>\n
\nI recommend the following formula: Like < See More < Share < Comment.<\/p>\n
\n\u27a1\ufe0f Opt for emojis to facilitate readability, up to 10 emojis
\n\u27a1\ufe0f Post selfies to achieve 3x more engagement
\nRecommended hashtags are between 2 and 6, for Richard it’s between 3 and 5, depending on how you read the report.
\n\u27a1\ufe0f Don’t edit your posts within the first 10 minutes to avoid penalties
\n\u27a1\ufe0f Engaging with others increases reach by 20% after your post<\/p>\n