{"id":6774,"date":"2023-05-22T08:53:05","date_gmt":"2023-05-22T08:53:05","guid":{"rendered":"https:\/\/actfuture.com\/6774\/do-insight-professionals-need-to-reinvent-their-marketing\/market-research-en\/isabelle\/"},"modified":"2023-12-22T12:24:34","modified_gmt":"2023-12-22T12:24:34","slug":"do-insight-professionals-need-to-reinvent-their-marketing","status":"publish","type":"post","link":"https:\/\/actfuture.com\/en\/6774\/do-insight-professionals-need-to-reinvent-their-marketing\/market-research-en\/isabelle\/","title":{"rendered":"DO INSIGHT PROFESSIONALS NEED TO REINVENT THEIR MARKETING?"},"content":{"rendered":"
\n Whether they work for advertisers or institutes, market research and insights professionals are widely convinced that they have a fascinating job. But, as they themselves say, they do not excel in the art of highlighting their expertise and what it brings to companies…
\nIs it “simply” because of a communication deficit? Or should the reflection on the areas of progress be broader, and also focus on the ways of working and even the role of these specialists?
\nWe offer you a first series of points of view on this topic with the interviews of Judith Roucairol (L’Or\u00e9al), Val\u00e9rie Satre (Insights Consultant) and Isabelle Fabry (ActFuture)
\n<\/span>\n <\/div>\n
\n
\n
\n

\n “Connecting better to business reality is an imperative for the Consumer Insight function.”<\/span>
\n <\/h1>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n Valerie Satre<\/span>\n <\/div>\n<\/p><\/div>\n
\n
\n Insights & Innovation Consultant<\/span>\n <\/div>\n
\n <\/span>\n <\/div>\n
\n
\n https:\/\/www.mrnews.fr\/2023\/04\/<\/wbr>19\/marketing-file-<\/wbr>professionals-insights-<\/wbr>interview-valerie-satre\/<\/a><\/p>\n

<\/span>\n <\/div>\n

\n <\/span>\n <\/div>\n
\n
\n
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\n “Market researchers need to focus on what is the essence of their value-add”<\/span>
\n <\/h1>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n Judith Roucairol <\/span>\n <\/div>\n<\/p><\/div>\n
\n
\n Director of Consumer Evaluation for make up & color science L’Oreal<\/span>\n <\/div>\n
\n
\n https:\/\/www.mrnews.fr\/2023\/04\/<\/wbr>19\/marketing-file-<\/wbr>professionals-insights-<\/wbr>interview-judith-roucairol-l-<\/wbr>oreal-france\/<\/a><\/p>\n

<\/span>\n <\/div>\n

\n <\/span>\n <\/div>\n
\n
\n
\n

\n “Human involvement is the key to our value!”<\/span>
\n <\/h1>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n Isabelle Fabry<\/span>\n <\/div>\n<\/p><\/div>\n
\n
\n Founder of ActFuture and co-representative of Esomar France<\/span>\n <\/div>\n
\n
\n https:\/\/www.mrnews.fr\/2023\/04\/<\/wbr>19\/marketing-file-<\/wbr>professionals-insights-<\/wbr>interview-isabelle-fabry-<\/wbr>actfuture\/<\/a><\/p>\n

<\/span>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Whether they work for advertisers or institutes, market research and insights professionals are widely convinced that they have a fascinating job. But, as they themselves say, they do not excel in the art of highlighting their expertise and what it brings to companies… Is it “simply” because of a communication deficit? Or should the reflection…<\/p>\n","protected":false},"author":4,"featured_media":6732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-6774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-en"],"_links":{"self":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/6774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/comments?post=6774"}],"version-history":[{"count":2,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/6774\/revisions"}],"predecessor-version":[{"id":7534,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/6774\/revisions\/7534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media\/6732"}],"wp:attachment":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media?parent=6774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/categories?post=6774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/tags?post=6774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}