{"id":6571,"date":"2022-11-22T15:35:53","date_gmt":"2022-11-22T15:35:53","guid":{"rendered":"https:\/\/actfuture.com\/?p=6571"},"modified":"2022-11-22T15:46:00","modified_gmt":"2022-11-22T15:46:00","slug":"publishing-on-linkedin-is-an-art","status":"publish","type":"post","link":"https:\/\/actfuture.com\/en\/6571\/publishing-on-linkedin-is-an-art\/market-research-en\/isabelle\/","title":{"rendered":"PUBLISHING ON LINKEDIN IS AN ART"},"content":{"rendered":"<p>\ud835\uddd6&#8217;\ud835\uddf2\ud835\ude00\ud835\ude01 \ud835\uddf1\ud835\uddf2\ud835\ude03\ud835\uddf2\ud835\uddfb\ud835\ude02 \ud835\ude01\ud835\uddfc\ud835\ude02\ud835\ude01 \ud835\ude02\ud835\uddfb \ud835\uddee\ud835\uddff\ud835\ude01 \ud835\uddf1\ud835\uddf2 \ud835\uddfd\ud835\ude02\ud835\uddef\ud835\uddf9\ud835\uddf6\ud835\uddf2\ud835\uddff \ud835\ude00\ud835\ude02\ud835\uddff \ud835\udddf\ud835\uddf6\ud835\uddfb\ud835\uddf8\ud835\uddf2\ud835\uddf1\ud835\udddc\ud835\uddfb&#8230; Here&#8217;s the infographic summary of the state of the art of LinkedIn&#8217;s algorithm + my learnings below!<\/p>\n<p>These figures come from <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAACGGz8B4INu9V_hVH2WSp0gKcPe4ad0M1s\" target=\"_blank\" rel=\"noopener\">\u00a9 Richard van der Blom<\/a>, trainer for <a href=\"https:\/\/www.linkedin.com\/company\/just-connecting-b-v-social-media-training-en-consultancy\/\" target=\"_blank\" rel=\"noopener\">Just Connecting &#8211; LinkedIn &amp; Social Selling Training HUB<\/a>, who has just published a report that proposes a state of the art of the LinkedIn algorithm in 2022.<\/p>\n<p>A rich report where I deliver the main insights:<\/p>\n<p>\ud83d\udcca The survey is no longer the king format and so much the better&#8230; From now on, the visibility of formats is more homogeneous where we find PDF Documents (or carousels) in first place.<br \/>\nLinkedIn does not favor Articles &amp; Newsletters, which is a shame for these written formats.<\/p>\n<p>\ud83d\udcc8 The analysis of the relevance of your publications through 3 phases: 90 minutes after its publication, then 8H then then based on the two previous phases.<\/p>\n<p>\ud83d\udc4d The confirmation of the difference of the weights of the commitments.<br \/>\nI recommend you to use the following formula: Like &lt; View More &lt; Share &lt; Comment<\/p>\n<p>Publishing optimally on LinkedIn has become very technical but with common sense, there are a few rules to know:<\/p>\n<p>\u27a1\ufe0f Do not tag more than 15 people especially if they do not interact<br \/>\n\u27a1\ufe0f Opt for emojis to facilitate readability, up to 10 emojis<br \/>\n\u27a1\ufe0f Post selfies to achieve 3x more engagement<br \/>\nRecommended hashtags are between 2 to 6, for Richard it&#8217;s between 3 to 5, it depends how you read the report.<br \/>\n\u27a1\ufe0f Do not edit your posts in the first 10 minutes to avoid penalties<br \/>\n\u27a1\ufe0f Engaging with others can increase your reach by 20% after your publication<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks @Jonathan Chan<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7000181607785484288\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7000181607785484288\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud835\uddd6&#8217;\ud835\uddf2\ud835\ude00\ud835\ude01 \ud835\uddf1\ud835\uddf2\ud835\ude03\ud835\uddf2\ud835\uddfb\ud835\ude02 \ud835\ude01\ud835\uddfc\ud835\ude02\ud835\ude01 \ud835\ude02\ud835\uddfb \ud835\uddee\ud835\uddff\ud835\ude01 \ud835\uddf1\ud835\uddf2 \ud835\uddfd\ud835\ude02\ud835\uddef\ud835\uddf9\ud835\uddf6\ud835\uddf2\ud835\uddff \ud835\ude00\ud835\ude02\ud835\uddff \ud835\udddf\ud835\uddf6\ud835\uddfb\ud835\uddf8\ud835\uddf2\ud835\uddf1\ud835\udddc\ud835\uddfb&#8230; Here&#8217;s the infographic summary of the state of the art of LinkedIn&#8217;s algorithm + my learnings below! These figures come from \u00a9 Richard van der Blom, trainer for Just Connecting &#8211; LinkedIn &amp; Social Selling Training HUB, who has just published a report that proposes a&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-6571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-en"],"_links":{"self":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/6571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/comments?post=6571"}],"version-history":[{"count":0,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/posts\/6571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media\/6576"}],"wp:attachment":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media?parent=6571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/categories?post=6571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/tags?post=6571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}