{"id":3430,"date":"2021-09-11T04:37:31","date_gmt":"2021-09-11T04:37:31","guid":{"rendered":"https:\/\/actfuture.com\/design-thinking\/?lang=en"},"modified":"2024-10-31T12:57:02","modified_gmt":"2024-10-31T12:57:02","slug":"design-thinking","status":"publish","type":"page","link":"https:\/\/actfuture.com\/en\/design-thinking\/","title":{"rendered":"design-thinking"},"content":{"rendered":"<section id=\"bt_bb_section69d270f02d7b8\" class=\"bt_bb_section bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_bottom_section_coverage_image bt_bb_section_with_bottom_coverage_image bt_bb_top_spacing_normal bt_bb_bottom_spacing_large bt_bb_section_allow_content_outside\" style=\";background-color:#f1f1f2;\" data-bt-override-class=\"null\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-7 col-xl-7 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal bt_bb_animation_fade_in animate\"  data-width=\"7\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_superheadline bt_bb_superheadline_outside bt_bb_size_large bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_large&quot;,&quot;def&quot;:&quot;large&quot;,&quot;xl&quot;:&quot;large&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;def&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><div class=\"bt_bb_headline_superheadline_outside\"><span class=\"bt_bb_headline_superheadline\">DESIGN THINKING<\/span><\/div><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span><b>Innovation and <\/b><br \/><br \/>\n<u>Seduction<\/u><\/span><\/span><\/h2><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-5 col-xl-5 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\"  data-width=\"5\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><\/div><\/div><\/div><\/div><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-6 col-xl-6 col-xs-12 col-sm-6 col-md-6 col-lg-6 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal bt_bb_animation_fade_in zoom_out animate\"  data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div  class=\"bt_bb_text\" ><\/p>\n<p><b>Design <\/b><b>Thinking<\/b><b>: the innovation boost that changes everything!<\/b> Design Thinking is the ultimate recipe for creating products and services that really excite consumers. Rather than seeing design as a mere embellishment, we use it as a strategic lever, at the heart of our thinking. Simply put, it&#8217;s about putting the consumer at the heart of every decision, thinking about their experience, needs and expectations.<\/p>\n<p><b>Three key phases<\/b><\/p>\n<p><b>Understanding the problem:<\/b> We start off in survey mode to get a good grasp of end-users&#8217; expectations, with observation and analysis. <b>Collective Ideation:<\/b> Funnel brainstorming! We start with a flood of ideas and keep only the best. This is where the magic happens. <b>Prototyping and Testing:<\/b> Time for the first trials. A prototype is launched, tested and fine-tuned, until the final solution is found that really meets your needs.<\/p>\n<p>\n<\/div><div data-bb-version=\"5.2.0\" class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_none&quot;,&quot;def&quot;:&quot;none&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_normal&quot;,&quot;def&quot;:&quot;normal&quot;}}\"><\/div><div class=\"bt_bb_image bt_bb_shape_hard-rounded bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle bt_bb_fill_background_color_full\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;def&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"483\" src=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/09\/Design.jpg\" class=\"attachment-boldthemes_large_square size-boldthemes_large_square\" alt=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/09\/Design.jpg\" data-full_image_src=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/09\/Design.jpg\" title=\"Design\" srcset=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/09\/Design.jpg 483w, https:\/\/actfuture.com\/wp-content\/uploads\/2021\/09\/Design-160x160.jpg 160w, https:\/\/actfuture.com\/wp-content\/uploads\/2021\/09\/Design-320x320.jpg 320w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/span><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-6 col-xl-6 col-xs-12 col-sm-6 col-md-6 col-lg-6 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal bt_bb_animation_fade_in zoom_out animate\"  data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div  class=\"bt_bb_text\" ><\/p>\n<p class=\"font_8\">In other words, it is the application of the philosophy and methodology of the universe of designers to outside domains. It implies not to consider design as a secondary aspect but rather as a strategic aspect of the company. It is introduced at all levels of the structure and influences every decision, every process.<\/p>\n<p><b>Key qualities<\/b><\/p>\n<p><b>Empathy:<\/b> Understanding users is the basis. Knowing how they feel and why, to create an experience that truly satisfies them. <b>Simplicity:<\/b> A good product is simple to use. We abandon overly complex concepts in favor of efficiency. <b>Open-mindedness:<\/b> Out with the design clich\u00e9s! Here, design is everywhere, even in digital. And it shows: the web giants have understood this. <\/p>\n<p><b>Investment &amp; Potential<\/b><\/p>\n<p>Adopting Design Thinking is a winning bet that requires an investment in time and resources. But it&#8217;s also a real game-changer for innovating, outperforming the competition and conquering the market. <b>In short, Design <\/b><b>Thinking<\/b><b> is the secret weapon for successful products.<\/b><\/p>\n<p>\n<\/div><div data-bb-version=\"5.2.0\" class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_none&quot;,&quot;def&quot;:&quot;none&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_normal&quot;,&quot;def&quot;:&quot;normal&quot;}}\"><\/div><div class=\"bt_bb_button bt_bb_color_scheme_6 bt_bb_icon_position_left bt_bb_style_filled bt_bb_size_small bt_bb_width_inline bt_bb_shape_inherit bt_bb_target_self bt_bb_align_inherit\" style=\"; --primary-color:#ffffff; --secondary-color:#f25f03;\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_small&quot;,&quot;def&quot;:&quot;small&quot;,&quot;xl&quot;:&quot;small&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;def&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><a href=\"https:\/\/actfuture.com\/en\/nos-actions\/\" target=\"_self\" class=\"bt_bb_link\" title=\"OUR ACTIONS\"><span class=\"bt_bb_button_text\" >OUR ACTIONS<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><div class=\"bt_bb_section_bottom_section_coverage_image\"><img decoding=\"async\" src=\"https:\/\/actfuture.com\/wp-content\/uploads\/2019\/04\/bgn-newsletter-curve-2.png\" alt=\"bt_bb_section_bottom_section_coverage_image\" \/><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3430","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages\/3430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/comments?post=3430"}],"version-history":[{"count":19,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages\/3430\/revisions"}],"predecessor-version":[{"id":7969,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages\/3430\/revisions\/7969"}],"wp:attachment":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media?parent=3430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}