{"id":3414,"date":"2021-09-10T12:12:36","date_gmt":"2021-09-10T12:12:36","guid":{"rendered":"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/Alexandre.jpg"},"modified":"2026-11-03T09:59:47","modified_gmt":"2026-11-03T09:59:47","slug":"alexandre-2","status":"publish","type":"page","link":"https:\/\/actfuture.com\/en\/alexandre-2\/","title":{"rendered":"About ACT FUTURE"},"content":{"rendered":"

MARKETING INSIGHT AND STRATEGY - QUALITATIVE AND QUANTITATIVE STUDY - INNOVATING MARKET RESEARCH <\/span><\/div>

Our vision:<\/b>

\na new paradigm for consumer intelligence.<\/u><\/span><\/span><\/h2><\/header>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/p>\n
When human intelligence meets AI, consumer insights undergo a paradigm shift. And business performance becomes a given. <\/strong><\/h6>\n

With ActFuture \u00d7 BAI Analytics<\/strong>, this ambition becomes a reality.<\/p>\n

We combine human intelligence\u2014both marketing and strategic\u2014with the power of an AI-native 360\u00b0 Consumer Intelligence platform.<\/p>\n

A new ability to connect knowledge, understand market shifts, and learn faster than the world around us\u2014in real time and continuously.<\/p>\n

From one-time knowledge to ongoing strategic intelligence. From insight to business impact. <\/strong><\/p>\n

Two areas of expertise. 360\u00b0 insight. <\/strong><\/h6>\n

ActFuture brings its expertise in marketing and market research, qualitative and quantitative approaches, neuroscience, semiotics, and behavioral science. This expertise allows us to look beyond the numbers and rhetoric to understand the motivations, emotions, and mechanisms that drive decision-making. <\/p>\n

BAI Analytics amplifies this capability through AI-native technology that connects and analyzes internal data\u2014studies, surveys, verbatim comments, customer feedback, CRM, and KPIs\u2014as well as external signals\u2014social media, reviews, news, the web, conversations, and responses from AI assistants.<\/p>\n

Intelligence that is integrated, draws on multiple sources, and is traceable back to the underlying data.<\/strong><\/p>\n

Living knowledge. In real time and continuously. <\/strong><\/h6>\n

The value of knowledge no longer depends solely on its depth, but also on its ability to evolve with the markets.<\/p>\n

With BAI Analytics, data is connected, insights are updated, and emerging trends become visible. Companies can track changing expectations, understand competitive dynamics, and identify opportunities and risks earlier. <\/p>\n

Consumer intelligence is no longer limited to a snapshot. It has become an ongoing ability to observe, understand, and anticipate. <\/p>\n

Insights should no longer become outdated between studies.<\/strong><\/p>\n

\n<\/div>

<\/div><\/div><\/div>
<\/p>\n

From Consumer Intelligence to Business Performance.<\/strong><\/p>\n

An insight creates value only when it informs a decision and leads to action.<\/p>\n

ActFuture \u00d7 BAI Analytics links consumer insights to companies’ strategic, operational, and financial challenges.<\/p>\n

Well-sourced analyses, identification of root causes, alerts, and targeted recommendations enable teams to prioritize their actions, optimize their investments, and track their contribution to business KPIs.<\/p>\n

Customer loyalty, customer experience, innovation, business development, brand performance: each function has insights tailored to its value-creation drivers.<\/p>\n

From the customer’s voice to business value. From decisions to measurable results. <\/strong><\/p>\n

Technological innovation. Human judgment. <\/strong><\/p>\n

The power of AI opens up unprecedented possibilities. But it does not replace the need for method, judgment, or strategic vision. <\/p>\n

ActFuture remains true to the principles that define its high standards: analytical rigor, methodological creativity, an understanding of human behavior, collaborative work with clients, and tailored support.<\/p>\n

BAI Analytics combines enhanced analytical capabilities, significant technological agility, and continuously updated knowledge, all while adhering to security, confidentiality, and data protection requirements.<\/p>\n

The more artificial intelligence advances, the more human judgment becomes strategic.<\/strong><\/p>\n

From France to the World. Intelligence Without Borders. <\/strong><\/p>\n

Founded and led by Isabelle Fabry, who is also a co-representative of ESOMAR France, ActFuture combines its international network of experts with the global capabilities of BAI Analytics.<\/p>\n<\/p>\n

\n<\/div>

<\/div><\/div><\/div>
\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/AmpouleNB.jpg\"<\/span><\/div>
<\/div>
<\/p>\n

180 languages covered. Multi-country and multicultural analyses. A global perspective, informed by local realities. <\/strong><\/p>\n

A new framework for understanding consumers, comparing markets, and supporting growth decisions around the world.<\/p>\n

ACTFUTURE \u00d7 BAI ANALYTICS | HUM-AI-N MARKETING INSIGHTS<\/strong><\/p>\n

From 360\u00b0 Data to 360\u00b0 Consumer Intelligence.<\/strong><\/p>\n

Human intelligence, driving decision-making and business value.<\/em><\/p>\n

\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"bt_bb_section_bottom_section_coverage_image\"<\/div><\/section>
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YOUR PROJECT = OUR PRIORITY<\/span><\/div>

Our<\/b> Team<\/u><\/span><\/span><\/h2><\/header>
<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/10\/Isabelle1.jpg\"<\/a><\/div>
<\/div>

Isabelle Fabry<\/b><\/span><\/span><\/h3>
CEO

\nMarketing Research Director

\nResearch Manager Partner <\/div><\/header>
<\/div>
<\/div><\/div><\/div>
\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/04\/5c160f_c49f91c6348f443b86c7bed4350265a5_mv2.jpg\"<\/a><\/div>
<\/div>

Bertrand Le Bris<\/b><\/span><\/span><\/h3>
Communication and Marketing<\/div><\/header>
<\/div>
<\/div><\/div><\/div><\/div><\/div>
\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/04\/5c160f_e6a1cf1bceb14e119c3adb3e59bb3b94_mv2-e1628498374397.jpg\"<\/a><\/div>
<\/div>

Gaelle Theillaud<\/b><\/span><\/span><\/h3>
Graphic Identity & Web Design

\n<\/div><\/header>
<\/div>
<\/div><\/div><\/div>
\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/04\/5c160f_72471f8fae2c4834ba566cea52f2f109_mv2.jpg\"<\/a><\/div>
<\/div>

Alexandre lamy<\/b><\/span><\/span><\/h3>
Financial direction<\/div><\/header>
<\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/div>

An ecosystem of expertise <\/b>

\nwithout borders<\/u><\/span><\/span><\/h2>
In addition to these profiles, ActFuture draws on an international network of specialists in qualitative and quantitative research, neuroscience, emotional measurement, semiotics, data analytics, and B2C, B2B, and healthcare recruitment.<\/p>
\n

BAI Analytics expands this capability through its AI-native technology, analysis of internal and external data, coverage of 180 languages, and continuously updated consumer insights.<\/p>
\n

A shared commitment: the relevance of insights, the quality of decisions, and the creation of business value.<\/p>
\n

France to Worldwide.<\/div><\/header><\/div><\/div><\/div><\/div>

<\/div>
OUR CLIENTS <\/span><\/div>

Brand trust. <\/b> The need for results.<\/u><\/span><\/span><\/h2><\/header>
<\/div>
\"veolia\"<\/div>
\"uniliver\"<\/div>
\"sncf\"<\/div>
\"sfr\"<\/div>
\"schweppes\"<\/div>
\"sanpellegrino\"<\/div>
\"samsung\"<\/div>
\"petitbateau\"<\/div>
\"orange\"<\/div>
\"nrj\"<\/div>
\"novartis\"<\/div>
\"nissan\"<\/div>
\"netle\"<\/div>
\"nespresso\"<\/div>
\"miele\"<\/div>
\"lu\"<\/div>
\"lintd\"<\/div>
\"kellog\"<\/div>
\"john\"<\/div>
\"jaeger\"<\/div>
\"ibm\"<\/div>
\"hero\"<\/div>
\"haagen\"<\/div>
\"Findus\"<\/div>
\"ferrero\"<\/div>
\"FB\"<\/div>
\"electrolux\"<\/div>
\"disney\"<\/div>
\"dior\"<\/div>
\"decathlon\"<\/div>
\"costa\"<\/div>
\"colgate\"<\/div>
\"coca\"<\/div>
\"citroen\"<\/div>
\"chantell\"<\/div>
\"chanel\"<\/div>
\"caisse\"<\/div>
\"BM\"<\/div>
\"biotherm\"<\/div>
\"bic\"<\/div>
\"ben\"<\/div>
\"beaba\"<\/div>
\"axa\"<\/div>
\"Auchan\"<\/div>
\"AirFrance\"<\/div>
\"3m\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
<\/div><\/div>
ACTFUTURE AND ESOMAR<\/span><\/div>

Who is Esomar<\/b> Esomar?<\/u><\/span><\/span><\/h2><\/header><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>
<\/p>\n

ESOMAR is a global reference community for research and insights professionals, connecting over 40,000 experts<\/b> in 130 countries<\/b>. With 5,000 individual members and over 500 corporate <\/b>members <\/b>in 2024, ESOMAR promotes ethics, innovation and knowledge sharing in market research, social research and opinion polling. <\/p>\n

ESOMAR Congress<\/a><\/strong><\/p>\n

ESOMAR Community<\/a><\/strong><\/p>\n

Founded in 1948, ESOMAR supports its members by defending the quality and reliability of research worldwide. As co-representative of ESOMAR France with Ketty Faivre from SNCF, Isabelle Fabry reinforces the global reach of our projects, ensuring you access to best practices and a solid professional network. <\/p>\n

This affiliation with ESOMAR guarantees that our actions are in line with the most rigorous international standards, providing a framework of trust for companies looking to set up or expand abroad.<\/b><\/p>\n

\n<\/div><\/div><\/div>

<\/div>
<\/p>\n

– Our objective > A winning marketing strategy.<\/p>\n

– We listen to you > Needs analysis.<\/p>\n

– We offer you a tailor-made solution > Clear answer.<\/p>\n

– We keep to our commitment > Timing and budget.<\/p>\n

– We provide you with clear answers > Actions to be taken.<\/p>\n

– We’re with you > to help you get up and running.<\/p>\n

\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"

We are marketing experts who are passionate about their customers’ absolute success.
\nWe advise our customers after conducting market research using qualitative, quantitative AND innovative market research methods in France and internationally.<\/p>\n","protected":false},"author":4,"featured_media":3447,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3414","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages\/3414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/comments?post=3414"}],"version-history":[{"count":78,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages\/3414\/revisions"}],"predecessor-version":[{"id":8566,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages\/3414\/revisions\/8566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media\/3447"}],"wp:attachment":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media?parent=3414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}