{"id":3400,"date":"2021-05-06T11:03:45","date_gmt":"2021-05-06T11:03:45","guid":{"rendered":"https:\/\/actfuture.com\/nos-actions\/"},"modified":"2024-11-05T07:47:07","modified_gmt":"2024-11-05T07:47:07","slug":"nos-actions","status":"publish","type":"page","link":"https:\/\/actfuture.com\/en\/nos-actions\/","title":{"rendered":"Our actions"},"content":{"rendered":"

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ActFuture<\/span><\/div>

Market Research <\/b>

\nQualitative, Quantitative and Innovative<\/u><\/span><\/span><\/h1><\/header>
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OUR QUALITATIVE STUDIES<\/span><\/a><\/div>
OUR QUANTITATIVE STUDIES<\/span><\/a><\/div>
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ActFuture<\/span><\/div>

Market Research <\/b>

\nQualitative, Quantitative and Innovative<\/u><\/span><\/span><\/h1><\/header>
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OUR QUALITATIVE STUDIES<\/span><\/a><\/div>
OUR QUANTITATIVE STUDIES<\/span><\/a><\/div>
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ActFuture<\/span><\/div>

Market Research <\/b>

\nQualitative, Quantitative and Innovative<\/u><\/span><\/span><\/h1><\/header>
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OUR QUALITATIVE STUDIES<\/span><\/a><\/div>
OUR QUANTITATIVE STUDIES<\/span><\/a><\/div>
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TO CHANGE YOUR FUTURE<\/span><\/div>

What is qualitative marketing <\/b> marketing research ?<\/u><\/span><\/span><\/h2><\/header>
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To set up qualitative marketing studies:<\/strong><\/p>\n

– Observation of consumption patterns<\/p>\n

– Research into new consumer concepts<\/p>\n

– Research into messages to be conveyed<\/p>\n

– Research into the optimization of new products in the development phase<\/p>\n

– Testing of advertising messages or product prototypes<\/p>\n

– Exploration of the understanding of the customer-advertiser relationship<\/p>\n

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Why do research for your project, <\/b>product or service ?<\/b><\/p>\n

– Test your concept right from the start : <\/b>Validate your idea with your target audience before launching anything.<\/p>\n

– Confirm your targeting : <\/b>Check whether your ideal customers are indeed those you imagine, or discover an unexpected segment !<\/p>\n

– Identify expectations : <\/b>Make sure the problem you\u2019re solving is real, understand your prospects\u2019 frustrations and needs.<\/p>\n

In short, explore, test and adapt for a successful launch !<\/b><\/p>\n

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Understanding the habits : In what context do they need your offer ? What solutions or alternatives are they using today ? What are the advantages and disadvantages of these solutions\u2026<\/p>\n

Analyze preferences : This is your opportunity to ask your future prospects what they prefer. Understand their tastes, so you can adapt your product or service. Design, features, etc\u2026<\/p>\n

Get feedback : You\u2019ll be able to present your product to hundreds of people, and let them tell you what they think. What they like, what they don\u2019t like, what they\u2019d like\u2026<\/p>\n

More generally, quantitative research allows us to take a step back and limit the impact of bad intuitions. You get an objective and representative vision of your market. While validating key points of your project.<\/p>\n

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Qualitative research : what are the options ?<\/b><\/p>\n

There are several qualitative methods for exploring your market :<\/p>\n

– Focus groups : <\/b>rich group discussions.<\/p>\n

– One-to-one interviews : <\/b>to go in-depth with each participant.<\/p>\n

– Ethnographic methods : <\/b>observe your customers directly in their environment.<\/p>\n

Each method provides unique insights, perfect for fine-tuning your marketing strategy !<\/p>\n

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Focus Groups : the art of <\/b>co-creation<\/b> !<\/b><\/p>\n

– Focus groups bring together 6 to 10 consumers for live discussions. Guided by a moderator, participants bounce ideas off each other, share their feelings, and pave the way for new ideas.<\/p>\n

– It\u2019s a collective brainstorm that multiplies perspectives and reveals powerful insights !<\/p>\n

Focus groups : a creative tool to support your strategy.<\/b><\/p>\n

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Face-to-face interviews : get to the heart of your feelings !<\/b><\/p>\n

Face-to-face interviews enable us to get to the heart of a consumer. In a direct exchange, the interviewer captures their emotions, deciphers their attitudes, and instantly rebounds on their answers.<\/p>\n

With a question guide, the interview becomes an intimate dialogue, revealing personal insights and unique perspectives.<\/p>\n

Individual interviews : for authentic feedback and in-depth understanding.<\/b><\/p>\n

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Face-to-face interviews establish a direct connection between the interviewer and the consumer. <\/b><\/p>\n

The objective ? <\/b>To gain an in-depth understanding of attitudes, impressions and behaviors around a specific topic.<\/p>\n

Guided by a set of questions, the interviewer can bounce back on answers in real time, exploring opinions and personal feelings.<\/p>\n

One-to-one interviews: for authentic insights and rich exchanges.<\/b><\/p>\n

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Online qualitative research : connect to insights !<\/b><\/p>\n

Online qualitative research offers two practical formats :<\/b><\/p>\n

1- Online forum : <\/b>6 to 10 participants meet in a virtual room moderated by a moderator. As in a traditional focus group, they exchange views, react and share their opinions. The moderator guides the discussion by asking targeted questions for around 1h30.<\/p>\n

With online studies, capture opinions in real time and explore perspectives from anywhere !<\/b><\/p>\n

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2. The online diary: follow your customers on a daily basis !<\/b><\/p>\n

Like a diary, participants fill in an online form every day, answering the interviewer\u2019s questions. This follow-up can last a week, two weeks or more, providing a precise view of their daily habits. The online diary reveals variations in usage from day to day, and makes it possible to analyze behavior over time.<\/p>\n

As well as bringing together participants from far and wide, online surveys guarantee anonymity, which frees people to speak out. Consumers confide in us without a filter, for deep, authentic insights ! <\/b><\/p>\n

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OUR QUANTITATIVE STUDIES<\/span><\/a><\/div><\/div><\/div>
OUR QUALITATIVE STUDIES<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"

Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the loop.<\/p>\n","protected":false},"author":4,"featured_media":3399,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3400","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages\/3400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/comments?post=3400"}],"version-history":[{"count":45,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages\/3400\/revisions"}],"predecessor-version":[{"id":8153,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/pages\/3400\/revisions\/8153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media\/3399"}],"wp:attachment":[{"href":"https:\/\/actfuture.com\/en\/wp-json\/wp\/v2\/media?parent=3400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}