{"id":3396,"date":"2021-06-03T04:27:33","date_gmt":"2021-06-03T04:27:33","guid":{"rendered":"https:\/\/actfuture.com\/nos-etudes-quantitatives\/?lang=en"},"modified":"2024-11-05T07:41:13","modified_gmt":"2024-11-05T07:41:13","slug":"nos-etudes-quantitatives","status":"publish","type":"page","link":"https:\/\/actfuture.com\/en\/nos-etudes-quantitatives\/","title":{"rendered":"Our quantitative studies"},"content":{"rendered":"<p><section id=\"bt_bb_section69e74375aeb68\" class=\"bt_bb_section bt_bb_layout_boxed_1200\"  data-bt-override-class=\"null\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\"  data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><section id=\"bt_bb_section69e74375aeed0\" class=\"bt_bb_section bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_bottom_spacing_large\" style=\"background-position:center;background-size:contain;\" data-bt-override-class=\"null\"><div class=\"bt_bb_background_image_holder_wrapper\"><div class=\"bt_bb_background_image_holder btLazyLoadBackground\"  data-background_image_src=\"https:\/\/actfuture.com\/wp-content\/uploads\/2019\/04\/bgn-lines.png\" data-parallax-zoom-start=\"1\" data-parallax-zoom-end=\"1\" data-parallax-blur-start=\"0\" data-parallax-blur-end=\"0\" data-parallax-opacity-start=\"1\" data-parallax-opacity-end=\"1\" style=\" background-image: url(&#039;https:\/\/actfuture.com\/wp-content\/plugins\/bold-page-builder\/img\/blank.gif&#039;);\"><\/div><\/div><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-7 col-xl-7 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal bt_bb_animation_fade_in animate\"  data-width=\"7\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_small\" data-bt-override-class=\"null\"><\/div><header data-bb-version=\"5.2.1\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_superheadline bt_bb_superheadline_outside bt_bb_size_large bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_large&quot;,&quot;def&quot;:&quot;large&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;def&quot;:&quot;inherit&quot;}}\"><div class=\"bt_bb_headline_superheadline_outside\"><span class=\"bt_bb_headline_superheadline\">TO CHANGE YOUR FUTURE<\/span><\/div><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span><b>Why is research <\/b><br \/><br \/>\n<u>essential to your strategy?<\/u><\/span><\/span><\/h2><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-5 col-xl-5 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\"  data-width=\"5\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><\/div><\/div><\/div><\/div><div class=\"bt_bb_row  bt_bb_column_gap_extra_small\"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-4 col-xl-4 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_double bt_bb_animation_fade_in zoom_out animate\"  data-width=\"4\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><div class=\"bt_bb_image bt_bb_shape_square bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle bt_bb_fill_background_color_full\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;def&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ChaussuresNB.jpg\" class=\"attachment-full size-full\" alt=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ChaussuresNB.jpg\" data-full_image_src=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ChaussuresNB.jpg\" title=\"ChaussuresNB\" srcset=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ChaussuresNB.jpg 724w, https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ChaussuresNB-640x427.jpg 640w, https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ChaussuresNB-320x213.jpg 320w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Quantitative research is all about facts and figures. They complement qualitative insights by providing an objective, reliable and directly usable vision. <b>Objectivity and clarity<\/b> <strong>:<\/strong> With precise figures, personal interpretations are a thing of the past. You can base your decisions on real data for more reliable strategic choices. <b>Evaluate impact<\/b> <strong>:<\/strong> Track the effectiveness of your campaigns with measurable indicators (conversion rates, customer satisfaction) and adjust your actions according to the results. <b>Detect trends<\/b> <strong>:<\/strong> Quantitative studies enable you to anticipate changes by observing long-term evolutions. Ideal for staying agile and in tune with expectations. <b>Target with precision<\/b> <strong>:<\/strong> By segmenting your audience, you can better understand who your customers are, their preferences and behaviors, for ultra-targeted campaigns. <b>Fast and accessible<\/b> <strong>:<\/strong> Online quantitative research enables you to reach a large audience quickly and cost-effectively. Perfect for frequent, large-scale analysis.<\/p>\n<p><b>In short, quantitative research is your trump card for turning insights into concrete action and achieving your goals !<\/b><\/p>\n<p>\n<\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_extra_small\" data-bt-override-class=\"null\"><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-4 col-xl-4 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_double bt_bb_animation_fade_in zoom_out animate\"  data-width=\"4\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><div class=\"bt_bb_image bt_bb_shape_square bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle bt_bb_fill_background_color_full\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;def&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ABNB-1.jpg\" class=\"attachment-full size-full\" alt=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ABNB-1.jpg\" data-full_image_src=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ABNB-1.jpg\" title=\"ABNB\" srcset=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ABNB-1.jpg 724w, https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ABNB-1-640x427.jpg 640w, https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/ABNB-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Test the concept from the start: The first advantage is that you will be able to consult your market, to see whether or not it is receptive to your project. And this before you even design anything, since you only need your ideas to create the questionnaire.<\/p>\n<p>Validate your targeting: You can directly question your target market, and identify your best prospects. Are your assumptions about your ideal customers correct? Is there a more interested segment? Ask the right questions, and identify the most interested profiles.<\/p>\n<p>Test a need, identify expectations: Is the problem you want to solve real? What frustrations does this generate in your prospects? What are their specific needs?<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_normal\" data-bt-override-class=\"null\"><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-4 col-xl-4 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_double bt_bb_animation_fade_in zoom_out animate\"  data-width=\"4\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_normal\" data-bt-override-class=\"null\"><\/div><div class=\"bt_bb_image bt_bb_shape_square bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle bt_bb_fill_background_color_full\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;def&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/CrayonNB.jpg\" class=\"attachment-full size-full\" alt=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/CrayonNB.jpg\" data-full_image_src=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/CrayonNB.jpg\" title=\"CrayonNB\" srcset=\"https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/CrayonNB.jpg 724w, https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/CrayonNB-640x427.jpg 640w, https:\/\/actfuture.com\/wp-content\/uploads\/2021\/08\/CrayonNB-320x213.jpg 320w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/span><\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Understanding the habits: In what context do they need your offer? What solutions or alternatives are they using today? What are the advantages and disadvantages of these solutions \u2026<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_extra_small\" data-bt-override-class=\"null\"><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Get feedback: You will be able to present your product to hundreds of people, and let them speak, so they can tell you what they think. What they like, what they don\u2019t like, what they would like \u2026<\/p>\n<p><strong>More generally, the quantitative study makes it possible to take a step back, to limit the impact of bad intuitions. You get an objective and representative vision of your market. While validating key points of your project.<\/strong><\/p>\n<p>\n<\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_small\" data-bt-override-class=\"null\"><\/div><div class=\"bt_bb_button bt_bb_color_scheme_11 bt_bb_icon_position_left bt_bb_style_filled bt_bb_size_normal bt_bb_width_inline bt_bb_shape_inherit bt_bb_target_self bt_bb_align_inherit\" style=\"; --primary-color:#ffffff; --secondary-color:#4b4849;\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_normal&quot;,&quot;def&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;def&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><a href=\"https:\/\/actfuture.com\/#etudedecas\" target=\"_self\" class=\"bt_bb_link\" title=\"OUR MARKETING STUDIES\"><span class=\"bt_bb_button_text\" >OUR MARKETING STUDIES<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><section id=\"bt_bb_section69e74375b00bf\" class=\"bt_bb_section bt_bb_layout_boxed_1200\"  data-bt-override-class=\"null\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><section id=\"bt_bb_section69e74375b0122\" class=\"bt_bb_section bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_top_spacing_large bt_bb_bottom_spacing_normal\"  data-bt-override-class=\"null\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row  bt_bb_column_gap_30\" style=\"; --column-gap:30px;\" data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-6 col-xl-6 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal bt_bb_animation_fade_in zoom_out animate\"  data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><header class=\"bt_bb_headline bt_bb_dash_none bt_bb_superheadline bt_bb_superheadline_outside bt_bb_subheadline bt_bb_size_large bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_large&quot;,&quot;def&quot;:&quot;large&quot;,&quot;xl&quot;:&quot;large&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;def&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><div class=\"bt_bb_headline_superheadline_outside\"><span class=\"bt_bb_headline_superheadline\">OUR OFFICES<\/span><\/div><h2 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span><b>Let&apos;s meet<\/b> <u>Appointment<\/u><\/span><\/span><\/h2><div class=\"bt_bb_headline_subheadline\">You&apos;ve decided to place your trust in us for your marketing missions and strategies. Send us an e-mail or call us to make an appointment. <\/div><\/header><div class=\"bt_bb_separator bt_bb_border_style_solid bt_bb_top_spacing_normal bt_bb_bottom_spacing_normal\" style=\"; border-width: 2px\" data-bt-override-class=\"null\"><\/div><div class=\" bt_bb_row_inner\"   data-bt-override-class=\"{}\"><div class=\"bt_bb_row_inner_holder\"  ><div  class=\"bt_bb_column_inner col-xxl-6 col-xl-6 bt_bb_align_center bt_bb_vertical_align_top bt_bb_padding_normal\"  data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_inner_content\"><div class=\"bt_bb_service bt_bb_color_scheme_4 bt_bb_style_borderless bt_bb_shape_circle bt_bb_size_xlarge bt_bb_align_inherit bt_bb_vertical_align_top\" style=\"; --service-primary-color:#f25f03; --service-secondary-color:#ffffff;\" data-bt-override-class=\"null\"><a href=\"mailto:contact@actfuture.com\"  target=\"_self\"  title=\"&lt;u&gt;Mail address&lt;\/u&gt;\"  data-ico-teamwork=\"&#xe932;\" class=\"bt_bb_icon_holder\"><\/a><div class=\"bt_bb_service_content\"><div class=\"bt_bb_service_content_title\"><a href=\"mailto:contact@actfuture.com\" target=\"_self\">&lt;u&gt;Mail address&lt;\/u&gt;<\/a><\/div><div class=\"bt_bb_service_content_text\">contact@actfuture.com<\/div><\/div><\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_small bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><\/div><\/div><div  class=\"bt_bb_column_inner col-xxl-6 col-xl-6 bt_bb_align_center bt_bb_vertical_align_top bt_bb_padding_normal\"  data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_inner_content\"><div data-bb-version=\"5.2.0\" class=\"bt_bb_service bt_bb_color_scheme_4 bt_bb_style_borderless bt_bb_shape_circle bt_bb_size_xlarge bt_bb_align_inherit bt_bb_vertical_align_top\" style=\"; 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